BOUTIQUE, an area located in the prime foyer area at Cosmoprof North America, was open to all attendees.

The onsite sampling bar showcased deluxe premium size samples from 20 brands. Attendees were able to select seven samples to curate their own personalized box; the samples were carefully wrapped in a high-end gift box at the wrapping station. The $10 from the sale of each sample box from July 9-11 was donated to charity. Brands included: Bioderma, Daily Concepts, DefineMe Fragrance, Erbavia deodorant, Kavella hair care, MyChelle Dermaceuticals and others.